Marketing module

Marketing is the patron of selling, the source of its livelihood. The smooth functioning of marketing campaigns and the effortless transition of marketing leads to sales opportunities promotes success.

Click on the Marketing tab to view Campaigns, Collections, Leads, and Interactions.

MktTab

Fig :Marketing tab

Each Marketing Campaign consists of one or more Marketing Events.  Each Event  (Email Blast, Cold Calling) can target specific Contacts already stored in ASPEC.  This group of Contacts linked to Event(s) is known as a Collection.

You can create Follow-up Lists from any Collection that is targeted by an Events.   Depending on the nature of the Event, you can track the response from the audience as Marketing Interactions, create new Leads or even new IBOs.

The following post describe the Marketing module in more detail: